“ I had the privilege of first being introduced to Flex's 10 Principles as a young soccer player. At a time when players were rated purely on raw talent and athleticism, Flex was developing technically and mentally proficient players regardless of size and speed. Before ideas like "player development" and "soccer IQ" were thrown around as marketing taglines to attract players to clubs, Flex was actually putting it into practice. As I continued to develop technically, these 10 Principles allowed my decision making and tactical awareness to flourish. Fast forward 15 years, I was reconnected with Flex through a national coaching course. Although it was still early days in my coaching career, it became alarmingly apparent that Flex's Principles were still bucking the trend of traditional outdated coaching practices. After being reintroduced to Flex's methodology I began to use it as a foundation for everything I've done as a coach since then. Through a 25+ year coaching career, this is the simplest and most effective program to develop players and coaches alike. With the addition of match analysis and STEADY mental fitness training, Total Soccer Development should be ground zero for any coach, player or club looking to elevate their knowledge of the game.”